With Disney’s release of the Lone Ranger this weekend, many expected this movie to be huge, instead, it was a huge flop which is expected to have a loss of $150-190 million in losses. You would think that stocks would have gone down due to this flop, but on Monday stocks actually went up and are expected to continue to rise and it’s due to Star Wars Episode 7. Even though the movie is not due to come out til 2015, they are already counting their profits that the film will make.

According to Credit Suisse’s Michael Senn: $1.2 billion in box office, plus whatever ungodly amount more from merchandising, with a staggeringly precise figure of $733 million in profits predicted… just from the first film.